Email Marketing Tips – How often is too often?

How much is too much? How much is not enough? Your readers understand best how often they want to hear from you. They’ll definitely let you know by unsubscribing or marking your emails as spam. To prevent this from happening, consider asking your readers for a perfect frequency, test the answer heavily, and even ask those who unsubscribe for their reason with a form attached in the unsubscribe email.

Rule of thumb about email marketing:

• Anything less often than at least every other month is not often enough. People will forget about you, and the surprise of a newsletter from you showing up after a year will probably result in a surprise unsubscription.
• Anything more frequent than once a week is too often unless your subscribers specifically agreed more frequent mailings. People will get overwhelmed and annoyed by your emails, and back off even if they like your content.