5 Great SEO Tips you can use today.

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SEO Tip #1: Link To An Authority Site

 

This is one of my favorite ways to add trust to a website. Find an authority site in your niche and give them a dofollow link on your homepage. Trust is very important in SEO, and you want to have links from related sites that Google can trust. Why would a low quality or spam site give a link to Wikipedia? They wouldn’t. However, a high quality site that wants to serve it’s readers with top notch content would link to the best content. I hope you see where I am going with this.

This is an excellent way to instantly boost your trust worthiness. But don’t go overboard with it – only link out when it makes sense. I suggest one on the homepage if you can, and a few more in the content pages of the site.

 

Pro Tip: If you don’t want all of your visitors flocking away to another site then change the color of the link to the same as you normal text. You can do this by giving your link a new class and changing the style of that class in the CSS file.

 

SEO Tip #2: NoFollow Your Affiliate Links

This is a personal preference, and honestly it won’t make all the difference in the world in terms of ranking. However, there have been cases where sites have been deindexed because they did not add the “nofollow” tag to their affiliate links. While these cases are rare you don’t want this to happen to your site.

Why would Google deindex a site because of this? It all comes down to their guidelines. Your not supposed to pay to manipulate the SERPS (search engine results pages). When your using an affiliate link it may be interpreted as a paid link since you are technically being financially compensated for putting the link on your site. Google says you can add the nofollow tag on these links just to be safe.

In case your wondering when you add the nofollow tag to a link it means your site does not pass pagerank to that site. Your site does not pass anchor text either, essentially your not giving the site a “vote” or a link in Google’s eyes.

Pro Tip: You can also nofollow pages on your site that are unimportant such as tag pages. This can help with pagerank sculpting.

SEO Tip #3: Name Your Images Using Keywords

I see people skip over this one all the time. When you upload an image to your site (say about baseball) you want to make sure your image is relevant. Well the search engines can’t physically see the image so they use the name of the image as well as the alt tags to figure out what it’s about. You don’t want to write a post about hitting the perfect home run and have your image title be giraffe.png.

This one is super easy, just change the name of the image, upload it and add an alt tag or title tag if you want. It will make sure everything is relevant and peachy. How long will it take you to do this? Even if you have 30 pictures on your site you can change the names in under an hour.

SEO Tip #4: Reduce Your Page Load Time

There’s nothing more frustrating than going to a site that loads incredibly slow (*cough* redddit.com *cough*). You will lose visitors with a slow site and it’s not good for SEO either. One of the main things to keep in mind when making a site is to make sure your image file sizes are as low as possible while still maintaining their quality; large images will kill your page load time.

If your using WordPress you can also install plugins to help your site load faster. Make sure you check out WordPress Gzip Compression and WP Super Cache. Also be weary of the plugins you are using as some will add extra HTTP requests and slow down your page load time.

Pro Tip: Page load time also a ranking factor (isn’t everything?!) so make sure your site loads just as fast as every other site on the first page for your main keyword. You can do this quite easily by using iWeb Tool’s speed test.

You also want to reduce the size of your homepage. All of the things stated above will help you but make sure you take this into consideration. Your page should be under 25kb if possible.

SEO Tip #5: Get An Extra Year Or Two On Your Domain

Did you know that Google can see when your domain is going to expire? It’s something that I personally didn’t consider for most of my IM career. It was only until I got into my first hardcore SEO battle trying to rank a fairly difficult keyword (currently standing at #3 in the SERPS!) that I realized this could be a small but important factor.

Basically it comes down to this. If your site is going to expire in 3 months then you won’t have any content on that site in 3 months so why should Google give it a good ranking? Now I’m not saying this is going to destroy your site or anything but if everyone else on page one is going to stick around for awhile then so should you. Get an extra year or two on your domain and Google will trust you that much more.